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Customer Experience Professionals know that they need to understand customers in order to design and deliver great customer experiences. They have an array of useful tools at their disposal to do it, from traditional market research studies to design personas to customer journey maps. However, this wide range of options makes it difficult to determine where and when to start down the path toward customer understanding.
In this Teleconference, attendees hear Forrester analysts who support Customer Experience Professionals discuss the benefits and challenges associated with common customer understanding tools and how to make them work together to paint a complete picture of customers and their experiences.
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This webinar was originally scheduled for February 15, 2024Effective customer feedback management and customer experience (CX) measurement programs can help you understand your customers’ needs and determine whether your organization creates customer experiences that drive business results. Join us to discuss the results of latest voice-of-the-customer (VoC) and CX measurement survey.Key takeaways:Learn how CX leaders around the world are executing their feedback management and CX measurement programs.Learn what metrics CX leaders and their organizations rely on.See what technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
