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The market for commerce suite technology is mature, yet it is set to almost double from a $1.2 billion market in 2014 to $2.1 billion in the US alone by 2019. Although adoption of commerce technology in business-to-consumer (B2C) verticals such as retail and consumer products is already largely saturated, much of the anticipated growth over the next five years will be driven by replatforming activities as established online retailers look to fortify the scalability of their technology and branded manufacturers increase their focus on direct-to-consumer (DTC) digital channels. In this Webinar, Forrester reviews the state of the enterprise B2C eCommerce technology market and reviews the strengths and weaknesses of the leading vendors included in our recent Forrester Wave report.
Agenda:
Key takeaways:
Vendors mentioned: Demandware, Digital River, eBay Enterprise, Elastic Path Software, hybris (an SAP company), IBM, Intershop, MarketLive, NetSuite, Oracle Commerce, and Oracle Retail (Micros)
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In Forrester's 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware, Digital River, eBay Enterprise, Elastic Path Software, hybris (a
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