Save or Share this Report

For B2B Marketing Professionals

WEBINAR: Design All Your Customer Interactions For B2B Success

December 12, 2012

Primary author headshot
  • Presented by Peter O'Neill


Most B2B companies now do customer experience research as part of their product and website design processes. Many have voice of the customer (VoC) programs to collect customer and/or user feedback and expose potential areas of dissatisfaction, and the VoC executives are usually at a high enough level to correct any issues they discover. But fully changing from a product-centric vendor to a customer-centric service provider requires a cultural and design transformation. Customer experience needs to be designed into every potential customer interaction and touchpoint: marketing and sales interactions in the buyer journey, support interactions, plus all other interactions between companies in business with each other (in procurement, accounting, legal, and other corporate departments).


  • Customer Experience (CX) Matters To B2B Marketers
  • CX Includes The Voice Of Your Customers
  • CX Design Must Include All Potential B2B Interactions
  • Be The Change Agent For CX Success

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.