Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

WEBINAR: Do US Insurers Spend IT Budget On The Right Multichannel Customer Experience Initiatives?

June 4, 2009

Description

US property and casualty (P&C) insurance carriers named online and commerce as one of their key business initiatives in 2008. The need to deliver great customer experiences was also one of the top inquiries from P&C carriers in 2008. In a challenging economic environment, P&C IT organizations are now directing budgets to enabling the carriers' online strategy in order to create more loyal customers and policyholders. But just how successful are the results when it comes to the best expression of customer experience — the carrier's Web site?

In this session, Forrester analysts Ellen Carney and Chad Mitchell discuss Forrester's 2009 insurance IT budget and spending trends and examine how effective that spending is in creating differentiated customer experiences by analyzing leading carrier's Web sites. Finally, they offer insights into how P&C carriers can create the best customer experience, even in the face of flat IT budgets.

Agenda:

  • What's the outlook for US insurance IT spending in 2009?
  • What will be the major business themes for US insurers in 2009?
  • How are insurers improving online and multichannel customer experiences?
  • How should P&C carriers and tech provider strategies change?

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 250.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.