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Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

March 11, 2021


Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are evaluating and adopting a range of contributing technologies, platforms, solutions, and professional services. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 market categories that support creating and scaling business insights across the enterprise. Hear from six analysts who contributed to this important 2021 research update.

Key takeaways:

  • Learn what market forces shaped shifts in business value and maturity of top 20 technologies, platforms, solutions, and services.
  • Hear Forrester’s recommendations on what technologies you should consider for the experiment, invest, maintain, or divest categories.

Target audience level: beginner and intermediate

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