Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. Forrester’s Moments Map uses a mathematical model to help digital business professionals prioritize what services to build and in what interaction mode. This webinar discusses the updates we made to the data’s methodology in 2021 and what insights brands can take away from the consumer data.
Key takeaways:
- Consumers are slow to change their behaviors and start with simple activities before becoming comfortable enough to accomplish complex tasks on a device.
- GUI interfaces are still the preferred mode of interaction across all task categories.
- Forrester’s Moments Map is a tool to prioritize investment in customer interaction modes across devices.
Target audience level: all levels
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.