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For Customer Insights Professionals

WEBINAR: Get To Know The Players In The Marketing Cloud Wars

Findings From The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2014

November 3, 2014

Description

The so-called marketing cloud wars continue to heat up. In Forrester's Q3 2014 Forrester Wave evaluation of enterprise marketing software suites (EMSS), we evaluated the eight primary players in the category. This Webinar discusses the findings and helps marketers pick their allegiances as the battle for mindshare and market share continues.

Agenda:

  • The Vendors That Make Up The EMSS Landscape
  • The Forrester Wave Methodology And How We Approached The Evaluation
  • The Key Findings And Why They Matter To Marketers

Key takeaways:

  • Cut through the vendor-speak and understand what is going on in this complex, evolving category.
  • Be prepared to work with these vendors more effectively to build an integrated marketing technology stack.

Vendors mentioned: Adobe, IBM, Marketo, Oracle, Salesforce.com, SAP, SAS Institute, Teradata

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