Save or Share this Report

For Customer Insights Professionals

WEBINAR: Get To Know The Players In The Marketing Cloud Wars

Findings From The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2014

November 3, 2014


The so-called marketing cloud wars continue to heat up. In Forrester's Q3 2014 Forrester Wave evaluation of enterprise marketing software suites (EMSS), we evaluated the eight primary players in the category. This Webinar discusses the findings and helps marketers pick their allegiances as the battle for mindshare and market share continues.


  • The Vendors That Make Up The EMSS Landscape
  • The Forrester Wave Methodology And How We Approached The Evaluation
  • The Key Findings And Why They Matter To Marketers

Key takeaways:

  • Cut through the vendor-speak and understand what is going on in this complex, evolving category.
  • Be prepared to work with these vendors more effectively to build an integrated marketing technology stack.

Vendors mentioned: Adobe, IBM, Marketo, Oracle,, SAP, SAS Institute, Teradata

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.