Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Getting From Good To Great: How To Create A Winning B2B Tech Social Marketing Strategy

July 11, 2012

Primary author headshot
  • Presented by Kim Celestre


The B2B tech marketer's digital playing field has dramatically changed. Tech marketers face the challenge of how to effectively engage with buyers in an online environment that has become increasingly crowded as more companies use social media to compete for a piece of their buyers' dwindling attention spans.


B2B tech marketers will learn to address this challenge and create a "great" customer-centric social marketing strategy by:

  • Using Forrester's 2012 Social Technographics for B2B Business Technology Buyers.
  • Selecting influential social marketing tactics.
  • Considering online communities to effectively engage with buyers.
  • Exploring best practices from B2B companies.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.