Get access to a single webinar that is currently outside of your subscription.
Price: $250 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
The home server category truly launched in late 2007 with the introduction of Windows Home Server from Microsoft and products like the MediaSmart Server from HP. Since then, competitors like EMC/Intel have also introduced products.
Forrester has followed this space closely from its inception because home servers hold the promise of creating a hub for consumers' digital home experiences. At the same time, many barriers to adoption remain: it's a difficult concept to explain to consumers, the price point could chase away potential adopters, early products cannot be easily differentiated from network attached storage devices, and presenting and selling the product in retail outlets is difficult.
This teleconference updates Consumer Product Strategy professionals on the progress of the category. Forrester presents brand-new consumer data from its Technographics® research surveys, including brand awareness of Windows Home Server as well as latent interest (measured by attitude and need) and explicit interest (measured more directly) in the home server category. This teleconference concludes with recommendations about where to move next.
Agenda:
Vendors mentioned: Circuit City, EMC, HP, Intel, Iomega, Medion, Microsoft
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior has stalled. Home servers can address these concerns and can a
Cross-channel marketing hubs (CCMHs) are the nerve center of the B2C marketing technology (martech) ecosystem. CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.An effective CCMH solution can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for channel-agnostic moments-based marketing that engages your customers with compelling, contextually relevant experiences.Key takeaways:Understand the current CCMH landscape.Learn about different CCMH solutions.Discover which CCMH solutions are right for you.Hear best practices from leading firms.Target audience level: all levels
The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels
In this webinar, hear from Forrester analysts in the B2C marketing and CMO groups about what 2024 holds for media and advertising. Our predictions unearth how media giants will assert their dominance even further in the coming year.Key takeaways:Learn about our 2024 predictions for media and advertising.Equip your teams to build successful media strategies for 2024.Vote on which predictions you think will come to fruition.Target audience level: intermediate