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For Customer Experience Professionals

WEBINAR: How Chief Customer Experience Officers Gain Active Executive Support

October 28, 2009

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  • Presented by Megan Burns


Chief customer experience officers tell us they have one goal: Transform the organization's culture to focus on the customer. Major cultural change requires active support from every member of the company's senior leadership team. But getting top executives — even those who buy in to the importance of customer experience — to shift from passive support (talking) to active support (action) can be difficult. What works? We've asked seasoned customer experience leaders that question, and in this teleconference we will share what they said. We'll discuss the best way to leverage the energy of executives who are already on board as well as ideas for how to win over the skeptics.


  • What forms of executive engagement are critical to customer experience success?
  • Why don't executives act, despite verbal support for customer experience efforts?
  • Which tactics have successful CCEOs used to shift executives from passive to active support?

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