How Chief Customer Experience Officers Gain Active Executive Support

In this webinar, learn about new and emerging buying patterns found in Forrester’s Buyer’s Journey Survey, 2023. Understanding these behaviors is essential for B2B sales and marketing leaders in order to distinguish themselves from the competition.Key takeaways:Learn how the gap between budgets and offering prices contributed to a stalled business buying environment with a whopping 89% of respondents citing one or more stall reasons.Understand how buyers derived more meaning from vendors than they did from other sources. Specifically, product experts added clarity and value to buyers as they sifted through information overload.Hear how tenure and experience played a role in how buyers navigated various challenges in the buying cycle.Learn how buyers in North America were more autonomous and made decisions with fewer people across fewer departments than the rest of the world.Target audience level: all levels

Amy Hayes

 

Creating a human-centered approach to the future of work keeps getting more and more challenging — between fluctuating economic conditions, increasing tensions between employees and leaders over workplace policy, and the nonstop need to lead and manage transformational change. Forrester’s Future of Work team has identified five predictions for the future of work to watch in 2024 — not just general trends, but specific events likely related to investment in employee experience (EX) programs, adoption of generative AI, and relations between workers and their organizations.Join members of Forrester’s Future of Work team to discuss our key predictions in context and learn what you can do to thrive in the face of ongoing challenges in 2024.Key takeaways:Hear about the EX winter that organizations are about to pass through, stalling in EX program investment in some cases while overinvesting in others.Learn how generative AI will get used and misused in an effort to hire and retain talent, landing some organizations in hot water for trusting too much in AI.Hear how a small number of leaders will leapfrog ahead during 2024 by not slacking off on their investment in a human-centered approach to the future of work.Target audience level: all levels

James McQuivey, PhD

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J. P. Gownder

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Katy Tynan

 

The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels

Audrey Chee-Read

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Dipanjan Chatterjee

 

Anticipating and proactively serving the needs of your customers will differentiate you from competitors. But only companies that earn and maintain high levels of customer trust will succeed. To build trust, companies must build permission-based strategies and continuously return value to customers in exchange for their data. The value flywheel describes the relationship between customer trust, collecting customer data, and delivering customer value in anticipatory experiences. Organizations that breach customer trust — due to security breaches, privacy violations, or other misuses of customer data — will see their value flywheel collapse. In this panel-style webinar, learn the greatest levers to customer trust, how to engender customer trust for anticipatory experiences, and how to develop and track metrics around delivering value to your customers.Key takeaways:Learn the benefits of the value flywheel.Develop a strategy to kickstart the value flywheel.Understand the relationship between delivering anticipatory experiences and creating trust with your customer to get them to share more data.Learn how to develop and track metrics for delivering value for customers through anticipatory experiences.Target audience level: beginne and intermediate

Enza Iannopollo

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Julie Ask

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Michele Goetz

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Sandy Carielli

 

Engaging audiences with the right content is at the heart of B2B marketing. But are you using effective content engagement technology to improve website experiences and deliver personalized, contextual content? Are you increasing conversions and gaining insights about what works? To realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. This webinar outlines the findings of The Content Engagement Solutions Landscape, Q2 2023.Key takeaways:Understand the value you can expect from a content engagement solution vendor.Learn how vendors differ, and get a head start in investigating options.Target audience level: intermediate

Phyllis Davidson

 

The next 12 months will see a heightened urgency to jump-start revenue growth. This session provides a framework to help you navigate and plan for growing revenue and creating enterprise value. Key takeaways:Understand the impact today's unsettled economic climate has on revenue growth.Discover the right balance between acquisition and retention.Explore five growth strategy levers that you can activate to drive revenue.Learn best practices for implementing these growth strategies. Target audience level: all levels

Dipanjan Chatterjee