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Publishers seeking to meet marketers' growing expectations to buy digital media programmatically must partner with an SSP or exchange. Today's SSPs and exchanges are distinguished by a high level of investment and innovation as they anticipate market directions and develop multiple selling protocols that enable publisher versatility.
To make an informed choice, publishers must examine the options available in the marketplace and assess their own level of preparedness. This Webinar outlines the strengths of the various vendors reviewed in the Forrester Wave evaluation and helps publishers think through how to determine their own best partners.
Agenda:
Key takeaways:
Vendors mentioned: AOL Platforms, AppNexus, DoubleClick Ad Exchange, OpenX, PubMatic, and Rubicon Project.
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In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus, DoubleClick Ad Exchange, OpenX, PubMatic, and Rubicon Project — a
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