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Description
Publishers seeking to meet marketers' growing expectations to buy digital media programmatically must partner with an SSP or exchange. Today's SSPs and exchanges are distinguished by a high level of investment and innovation as they anticipate market directions and develop multiple selling protocols that enable publisher versatility.
To make an informed choice, publishers must examine the options available in the marketplace and assess their own level of preparedness. This Webinar outlines the strengths of the various vendors reviewed in the Forrester Wave evaluation and helps publishers think through how to determine their own best partners.
Agenda:
- Overall Media Selling Landscape
- Definition Of SSP Versus Exchange, And The Merits Of Both
- Overview Of Each Vendor In The Forrester Wave Evaluation
- How To Get Started
Key takeaways:
- Understand the benefits of working with an SSP or exchange.
- Have a clear understanding of how to prepare and what to expect as a result of their choice of an SSP or exchange.
- Learn the strengths and weaknesses of the vendors evaluated in the Forrester Wave.
Vendors mentioned: AOL Platforms, AppNexus, DoubleClick Ad Exchange, OpenX, PubMatic, and Rubicon Project.
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