Description
For marketers looking to connect with customers in new and trendy channels, podcasts may be a natural choice. But podcasts are a unique channel, and they require specific consideration before commitment — whether you’re focused on placing ads or creating a branded podcast. In this webinar, join analyst Collin Colburn and researcher Sarah Dawson as they discuss the evolving podcast landscape and detail best practices for both podcast advertising and podcast building.
Key takeaways:
- Understand the major players, acquisitions, and evolving nature of the podcast market.
- Learn best practices for advertising on podcasts.
- Determine whether a branded podcast is right for your brand, and if so, how to get started.
Target audience level: beginner and intermediate
Vendors mentioned: Amazon, Apple, SiriusXM, and Spotify.
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