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Description
Sales and marketing teams must jointly embrace analytics to understand revenue drivers, customer preferences, and trends that indicate revenue opportunity or risk. But they struggle to align because marketing is perceived to use analytics to drive short-term, early-stage lift from campaigns, while sales responds to unexpected analytical outcomes with suspicion. During this webinar, we explore those cultural realities and cover four common revenue objectives and the specific analytical techniques that can support marketing and sales alignment along the way.
Key takeaways:
- Learn some tactics to collaborate with sales using data and analytics.
- Understand the importance of aligning on specific paths to revenue to prioritize analytical techniques.
- Explore four specific revenue objectives and the analytical methods that support them.
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