Description
While most B2B marketing leaders have committed to revenue goals, many factors challenge their ability to show success. Collecting data isn’t adequate and can, in fact, obfuscate the real impact marketing makes if not elegantly presented in the context of the business goals that marketing is obligated to drive forward. This webinar discusses approaches to achieving alignment with business goals and moving from measurement of marketing activity toward managing to business outcomes.
Key takeaways:
- Recognize the signals of chaos that inhibit solid marketing performance.
- Collaboratively determine and report on metrics that enable decisions.
- Measure to improve value — not “prove” value.
Technical Information
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