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For B2B Marketing Professionals

WEBINAR: Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations Using The Forrester Wave™

September 12, 2017

Description

Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017, the coauthors examine the capabilities and strategies of 11 top vendors.

This webinar helps buying organizations navigate the vendor landscape — and the similar messaging and positioning that abounds in it — to determine the best fit for their needs.

Key takeaways:

  • Determine the PMA core use cases and sources of value.
  • Discover the differentiated capabilities in the PMA landscape.
  • Discuss the four prerequisites for successful adoption.

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