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Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017, the coauthors examine the capabilities and strategies of 11 top vendors.
This webinar helps buying organizations navigate the vendor landscape — and the similar messaging and positioning that abounds in it — to determine the best fit for their needs.
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In our 28-criteria evaluation of predictive marketing analytics providers for B2B marketers, we identified the 11 most significant — 6sense, BrightTarget, EverString, Infer, Lattice Engines (Lattice), Leadspace, Mintigo, MRP, Radius Intelligence (Radius),
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