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Description
Twenty-eight percent of US online consumers are considering cancelling a trip planned for the first half of 2009. Despite the unstable economy, it is possible for travel eBusiness & Channel Strategy and Marketing Leadership professionals to successfully engage travelers. In this teleconference, Forrester highlights travelers concerns, outlines our new online leisure and business travel forecast, and identifes strategies and tactics you can employ to succeed.
Agenda:
- How is the recession affecting travelers' attitudes about taking trips?
- What will the effect be on leisure and business travel spending?
- What steps can travel sellers take to succeed?
Vendors mentioned: @Aquila, Amadeus, ATG/eStara, EDS, Expedia, Hotwire, IBM, Imagini, Oracle, Orbitz, Priceline, Sabre, Teradata, Travelocity, in addition to major airlines, hotels, rental car companies and cruise lines
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