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Taking Flight With Social Selling

April 4, 2017

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  • Presented by Mary Shea, PhD


B2B sellers that embrace social selling are 72% more likely to exceed quotas than their peers that don't. However, our most recent survey reveals that only 31% of B2B firms have rolled out a formal social selling program. Mary Shea will lead a discussion about the opportunities this new selling method provides and offer advice on how to overcome common objections to change. Joining Mary as a guest participant, Danielle Hall, director, global sales operations for Genesys, will share her experience and best practices in getting a social selling program successfully off the ground.

Key takeaways:

  • Understand the most effective ways to plan, launch, and scale a program.
  • Ensure tight alignment between marketing, sales, and technology.
  • Enable deeper connections through personalization.

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