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The 2015 To 2016 Tech Market Outlook For Europe

BT Agenda Spending Helps, But Not Enough

May 28, 2015

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In this Webinar, Forrester presents the updates to our forecast for business and government purchases of information and communications technologies in Western and Central Europe for 2015 and 2016.


  • While there are positive signs of tech market growth in the UK, the Nordics, and Spain, elsewhere growth prospects in euros will be subdued, and measured in US dollars they will decline.
  • Spending on the business technology agenda to win, serve, and retain customers will be a positive force in European tech markets, but weak economic growth will constrain tech market growth.
  • We present our detailed outlook for purchases of computer equipment, communications equipment, software, tech services and outsourcing, and telecommunications services in Western and Central Europe in 2015 and 2016.
  • We review the tech markets in Germany, the UK, France, Spain, Italy, Benelux, and the Nordics in 2015 and 2016.

Key takeaways:

  • Plan for how to structure your tech budget and project portfolio to keep up with the market and competitors.
  • Understand the best opportunities to negotiate discounts from vendors.

Vendors mentioned: Accenture, Adobe Systems, Alcatel-Lucent, Amdocs, Apple, Atos, Autodesk, Avaya, BMC Software, CA, Capgemini, Cerner, CGI Group, Ciena, Cisco Systems, Cognizant, Computer Sciences Corporation (CSC), Dassault Systemes, Dell, EMC, Ericsson, Fujitsu, Hewlett-Packard, Hitachi, IBM, Informatica, Infosys, Lenovo, Microsoft, Motorola Solutions, NEC, NetApp, NetSuite, Nokia Siemens Networks, NTT Data, Oracle, Pegasystems, Salesforce, SAP, Software AG, Symantec, Tata Consultancy Services (TCS), Tibco Software, T-Systems Enterprise Services, Ultimate Software, Unisys, and Wipro IT Business

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