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For CMOs

WEBINAR: The Agency Business Model Is Broken: Why CMOs And Agencies Need A Better Partnership

September 17, 2018


Agencies and the CMO/agency relationship are in trouble. CMOs are turning to in-house agencies; company growth agendas bring in CIOs and other business stakeholders; ad budgets face constant pressure; and consultancies are swooping in to take high-margin experience technology services. To survive and thrive, agencies need a new business model that puts the client at the center, elevates new services, and blends creative entrepreneurialism with new executional prowess. CMOs have work to do, too, to break down siloes to agency engagement and focus on services to support the growth agenda.

Key takeaways:

  • CMOs will learn which agencies are best aligned with their growth agendas and how to break down the barriers to engagement and success.
  • Agencies will learn how to adapt best practices from the consulting industry playbook.
  • All marketing industry participants will see the forces of disruption and anticipate the opportunity and impact it will have on their businesses.
  • Every brand will see how creative entrepreneurialism married to execution prowess is a path back to a health CMO/agency relationship.

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