The Best B2B Marketers Are Customer-Obsessed: Be One Too!

Customer-obsessed companies make specific tradeoffs in favor of their buyers. These firms are customer-led and driven by insights that allow them to move faster and work in an interconnected manner to deliver differentiated customer experiences. B2B companies are no different than B2C when it comes earning those benefits that come with customer obsession. If you are a B2B marketer, there are things you can do and habits you should adopt to become truly customer-obsessed. When you do, you will reap the business benefits of putting customers first in your strategy, budgeting, and execution.

In this webinar, Forrester Vice President and Principal Analyst Laura Ramos digs into Forrester data to show how customer-obsessed firms win business advantages over their customer-naive or -aware counterparts. She shows how you can evaluate your customer obsession maturity. Finally, she explains what Forrester data shows that customer-obsessed B2B marketers do differently and how this pays off in higher recognition for marketing and differentiated customer experiences.

Key takeaways:

• Why Customer Obsession Is The Key To Winning In The Age Of The Customer
• How To Evaluate Your Customer Obsession Maturity And What Obsessed Firms Do Differently
• Which Habits Customer-Obsessed B2B Marketers Practice And Why Customer Empathy Is Core To Developing These Habits
• What It Takes To Develop Customer Empathy And To Distance Your Marketing From The Competition Through Differentiated Customer Experiences