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For eBusiness & Channel Strategy Professionals

WEBINAR: The Cost Of Selling And Acquiring Customers Online

August 27, 2008

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Description

The costs of running an online business have fallen over the past 10 years but the competitive pressures and rate of innovation have increased. In this teleconference, we’ll discuss the costs of running an eBusiness site and operations and examine the value of an online customer: While acquisition costs are lower online, most companies feel that these customers no longer represent incremental business to firms. This shifting role of the Web means that it’s time for firms to re-evaluate the role and goals of the Web in their overall businesses.

Agenda

  • What are the average annual costs, by key industries, of running an eBusiness?
  • Is the Web delivering incremental customers to multichannel businesses?
  • How do online customer acquisition costs compare with those in other channels?
  • How can eBusiness executives need to shift online strategies to adapt to the maturing channel?

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