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ON-DEMAND WEBINAR
The Five Essential Steps To Community Success: An Interactive Tour Of Forrester's B2B Online Community Road Map
Original Broadcast Date: December 18th, 2012
Kim Celestre
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Description
Join Forrester senior analyst Kim Celestre for an interactive tour of the five steps B2B companies should take to achieve a thriving, healthy online community. B2B companies are increasingly launching their own online communities and/or interacting on social networks such as LinkedIn and Facebook in order to drive more engagement with their customers. But often companies stumble along the way by choosing the wrong community strategy for their audience and/or by establishing a presence in a social network that is not relevant to their customers. In this webinar, Kim guides you on how to:
- Use Forrester's B2B online community playbook to discover, plan, act on, and optimize your online community.
- Take our five-step approach (people, objective, strategy, CLICK, and technology) to planning and designing an online community.
- Incorporate other B2B companies' best practices into your 2013 social marketing plans.
Agenda:
- Overview Of Forrester's B2B Online Community Playbook
- The Five Essential Steps To Community Success
- A Visual Tour Of The Community Road Map
- Best Practices From B2B Companies
Vendors mentioned: Facebook, Google, LinkedIn, Pinterest, and Twitter.
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