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For B2C Marketing Professionals

WEBINAR: The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018

December 11, 2018

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Description

Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy, often to the tune of six- and seven-figure annual budgets. They have piloted at least a few influencer marketing solutions (IMSes) and talked with a dozen more, and they want to settle on a single long-term partner. In Forrester's evaluation of the emerging market for IMSes, we identified the 11 most significant providers in the category and evaluated them. This webinar explores our findings about how well each vendor scored and where they stand in relation to each other. Businesses can use this review to select the right partner for their IMS needs.

Key takeaways:

  • Discover key trends among influencer marketing solutions that can help you better serve consumer needs.
  • Dig into the current product offering and strategy of the Forrester-identified top 11 vendors for influencer marketing.
  • Identify key criteria for selecting a provider that meets your firm’s specific use cases.

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