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Description
Social listening platforms are essential for social and marketing use cases, but their potential to bring consumer insights to the entire business is what solidifies them as an essential piece of your martech stack. This webinar analyzes the current market trends in the social listening space and provides key considerations for selecting a provider in this space. We’ll dive into factors that set vendors apart and explain why specific features may have become commoditized to help you evaluate how each vendor stacks up against the others. Join us to make sure you’re navigating the social listening platforms landscape correctly.
Key takeaways:
- Discover key trends in the social data and intelligence space that can help you better serve consumer needs.
- Dig into the current product offering and strategy of the Forrester-identified top 10 vendors for social listening.
- Identify key criteria for selecting a provider that meets your firm’s specific use cases.
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