Description

Advertising rests on the balance and tension between three stakeholder constituencies: advertisers selling things, publishers creating revenue to fund content, and consumers learning about products and purchasing them. But the age of the customer has thrown the balance off. Empowered customers are newly asserting themselves in the advertising relationship, and the industry is shifting in response. This webinar discusses the biggest changes advertising will see in the next three to five years and details how B2C marketers can navigate the path forward.

Key takeaways:

• Discover what the future of advertising holds for consumers, publishers, and advertisers.
• Learn how to deliver more value to consumers now that they have more information available to them than ever before.
• Understand industry responses to consumers’ changing behaviors and motivations that are upending traditional advertising approaches.
• Hear about the key partnerships advertisers will find invaluable moving forward.

Target audience level: all levels

Vendors mentioned: Hulu, LiveRamp, TripleLift, and WireWheel.

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