Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
ON-DEMAND WEBINAR
The Global Digital Gap
Original Broadcast Date: June 26th, 2017
Thomas Husson
Vice President, Principal Analyst
Become a Client
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Description
Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be served locally. This is not just about the Chinese Great Digital Wall, but applies to many countries. This webinar helps executives understand the best practices to localize their go-to-market approaches.
Key takeaways:
- Understand the main country differences in how consumers embrace digital and mobile touchpoints to interact with brands.
- Evaluate the maturity of brands in answering these country differences and in executing their digital transformation locally.
- Learn lessons from leading brands in how they localize their go-to-market approaches.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.
ON-DEMAND WEBINARDecember 14th, 2023The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels
ON-DEMAND WEBINARNovember 29th, 2023In this webinar, hear from Forrester analysts in the B2C marketing and CMO groups about what 2024 holds for media and advertising. Our predictions unearth how media giants will assert their dominance even further in the coming year.Key takeaways:Learn about our 2024 predictions for media and advertising.Equip your teams to build successful media strategies for 2024.Vote on which predictions you think will come to fruition.Target audience level: intermediate
ON-DEMAND WEBINARApril 27th, 2023In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
, Lisa Nakano
Downloads
Help us improve
