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Price: $300 (USD)
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2018 has been a wild year for marketing technology (martech). With clouds colliding and categories collapsing, both business and consumer marketers must navigate a complex and dynamic landscape as they strive to build a martech stack that supports modern customer engagement.
Join Forrester analysts Joe Stanhope, Rusty Warner, and Lori Wizdo for an in-depth discussion about the rapidly evolving martech ecosystem and how firms can make the most of their martech investments. Ask us anything. Everything is on the table: recent acquisitions by marketing cloud vendors, emerging categories such as customer data platforms and artificial intelligence, the revival of capabilities such as marketing resource management, and our predictions for 2019.
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The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels
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In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels