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Description
2018 has been a wild year for marketing technology (martech). With clouds colliding and categories collapsing, both business and consumer marketers must navigate a complex and dynamic landscape as they strive to build a martech stack that supports modern customer engagement.
Join Forrester analysts Joe Stanhope, Rusty Warner, and Lori Wizdo for an in-depth discussion about the rapidly evolving martech ecosystem and how firms can make the most of their martech investments. Ask us anything. Everything is on the table: recent acquisitions by marketing cloud vendors, emerging categories such as customer data platforms and artificial intelligence, the revival of capabilities such as marketing resource management, and our predictions for 2019.
Key takeaways:
- Explore how martech is evolving to meet brands' needs.
- Understand how to separate hype from reality in emerging technologies and capabilities.
- Explore approaches for brands to advance their personalization practices.
- Learn what to expect from martech in 2019.
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