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For more than ten years Forrester has been surveying consumers in North America to anticipate their state of technology adoption and their attitudes toward technology, and we have published an overview of these findings in an annual "State Of Consumers And Technology" benchmark report. This year, for the first time, we have tapped this rich data resource to focus exclusively on the Canadian market.
This teleconference provides a summary of the most interesting findings in this report through the lens of age. We have observed that different generations adopt and use technology in different ways, and we highlight these differences during the teleconference.
We show the penetration of a variety of devices in both Canadian households and individuals and forecast the growth in these technologies in the coming five years. In addition we show consumer adoption and attitudes across a wide range of industries from mobile communications to broadband to financial services to retail.
Agenda:
Vendors mentioned: Acer, Aliant, Apple, Bell, CBC, CIBC, Cogeco, Dell, Facebook, Google, HP, MSN, RBC, Rogers, ScotiaBank, Shaw, TD, Telus, Toshiba, Videotron, Waterhouse, Yahoo!, Youtube
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This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on a mail survey of 60,847 adults.
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