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Description
The metaverse has been a source of much promise, confusion, and speculation. Media headlines bolster any extended reality (XR) experience as “the metaverse,” but it’s misleading: The metaverse doesn’t exist today. Brands’ FOMO (fear of missing out) is driven by the promise of a metaverse versus today’s reality of consumer skepticism. Companies should use this era of metaverse precursors to plan for future opportunities while tempering expectations and investments. This webinar establishes Forrester’s point of view on the state of the metaverse and recommends a path forward for CMOs, digital business leaders, and other business executives.
Key takeaways:
- Hear Forrester’s definition of the metaverse.
- Understand the potential business impact of the metaverse.
- Learn about Forrester’s consumer metaverse adoption segmentation.
- Establish a short-term plan to identify future metaverse use cases.
Target level audience: beginner
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