Three Principles To Make B2B Content Better Engage Buyers

Engaging content can catalyze new business opportunities, help accelerate the sales cycle, and uncover cross-sell and upsell opportunities. Yet, business-to-business (B2B) marketers grapple unproductively with creating content that draws a crowd and starts a conversation. Nowhere does the struggle to produce compelling B2B content continue to be more evident than on corporate websites. During this webinar, Laura Ramos, Vice President and Principal Analyst, and Jacob Milender, Researcher, will take a deeper look at the highs and lows from their assessment across 12 distinct B2B industries to highlight three ways marketing content can better build buyer empathy also increases engagement.

Key takeaways:

• Learn ways to create content that speaks to customer issues, pain points, and industry issues and doesn't natter on about your products and services.
• Demonstrate how to use thought leadership to engage visitors and facilitate future business conversations.
• Find out about best practices in video, imagery, and narrative for adding an element of storytelling that can turn web content from humdrum to compelling.