US Consumer Spending Trends And Outlook

Gen Z employees, the generation born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries.In this webinar, we present the results of this research. Understanding this data will help you successfully integrate Gen Z employees and reap the benefits that Gen Z can deliver.Key takeaways: Learn how integrating Gen Z employees can help you to:Narrow the skills gap in your organization.Transform your workforce toward a digital mindset.Elevate your diversity and inclusion efforts.Create a more resilient workforce.Target audience level: intermediate

HJ

Dan Bieler

,  Hannah Jachim  

Many clients are moving from marketing qualified leads to buying groups and opportunities. With this transformation, questions come up such as: How do we convince sales to make this revenue transformation? What technology do we need to make implementing this process easier? How is an opportunity different from accounts? Join us for this webinar to better understand and evaluate Forrester’s B2B Revenue Waterfall. Key takeaways: Learn about the B2B Revenue Waterfall.Gain insight into the top questions clients ask when adopting the B2B Revenue Waterfall.Target audience level: intermediate

Terry Flaherty

, 

Amy Hawthorne

 

Voice-of-the-customer (VoC) programs need to evolve. Those that do so effectively will evolve away from siloed programs on the margins of organizational strategy to become organization-wide feedback management practices. VoC teams that fail to adopt new ways of working face irrelevance and threaten customer obsession. Organizations that do not understand their customers cannot effectively put the customer at the center of their leadership, strategy, and operations.Key takeaways:Understand why VoC programs need to adapt to thrive.Discover examples from companies that have successfully retooled their VoC programs to be more effective.Learn tips for getting started/where to start.Target audience level: all levels

Colleen Fazio

 

It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving budgetary demands and constraints, evaluating the risks and opportunities that are reshaping planning strategies.Key takeaways:Learn what critical indicators lead and lag budget performance.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented budget strategy can offset demand shifts and changing constraint dynamics.Target audience level: all levels

Christopher Gilchrist

 

Anticipating and proactively serving the needs of your customers will differentiate you from competitors. But only companies that earn and maintain high levels of customer trust will succeed. To build trust, companies must build permission-based strategies and continuously return value to customers in exchange for their data. The value flywheel describes the relationship between customer trust, collecting customer data, and delivering customer value in anticipatory experiences. Organizations that breach customer trust — due to security breaches, privacy violations, or other misuses of customer data — will see their value flywheel collapse. In this panel-style webinar, learn the greatest levers to customer trust, how to engender customer trust for anticipatory experiences, and how to develop and track metrics around delivering value to your customers.Key takeaways:Learn the benefits of the value flywheel.Develop a strategy to kickstart the value flywheel.Understand the relationship between delivering anticipatory experiences and creating trust with your customer to get them to share more data.Learn how to develop and track metrics for delivering value for customers through anticipatory experiences.Target audience level: beginne and intermediate

Enza Iannopollo

, 

Julie Ask

, 

Michele Goetz

, 

Sandy Carielli

 

The rapid growth and relative youth of the sales and revenue enablement space provides unique opportunities as well as distinctive challenges for leaders who are keen on impacting bottom-line revenue outcomes. In order to earn and maintain an executive seat at the table, enablement management needs to continuously refine its “why” through targeted charter and plan work. And sometimes, this means saying “no.”Key takeaways: Join this thoughtful session to learn:How to craft a win-win-win outcome — for enablement, for the organization at large, and of course for your customers — via best-of-breed sales enablement charters and plans.How to deliver both quick hits and polite redirections to various internal constituencies seeking enablement help “right now!”Target audience level: beginner and Intermediate

Peter Ostrow