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This report provides data on US total retail sales, online retail sales, and online retail penetration for 30 product categories, with historical data going back to 1998.
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Over the years, the US health insurer industry has made steady — but painfully slow — progress in our CX Benchmark study. This webinar gives attendees an overview of Forrester’s latest data on the industry and explains how to drive better health insurance experiences.Key takeaways:Explore Forrester's most recent CX Index results for the US health insurers industry.Learn about the top drivers of US health insurer CX quality.Target audience level: all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels
This webinar was originally scheduled for July 15thDon't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results. Key takeaways:Learn how the panel sold the vision of the change to their executives.Discover the biggest process and technical changes they overcame.Understand the actual (or expected) results from this change.Target audience level: intermediate
Content planning is one of the most significant elements of campaign design. But, in many cases, expectations about availability, cost, initial use, and subsequent reuse are not accurately factored into campaign plans, making it hard to measure campaign effectiveness and ROI. Join Forrester analysts and campaign gurus Phyllis Davidson and Craig Moore as they discuss techniques to strategically plan and implement content in campaigns. They cover ways to make the most out of your core content and how to account for costs in ways that stretch your dollar and reach more buyers.Key takeaways:Learn how to augment current content measurement reporting.Discover a step-by-step technique that can bypass common technology limitations.Target audience level: intermediate
If you missed the B2B NA Summit round tables, join this webinar with principal analyst Amy Hawthorne and VP and principal analyst Terry Flaherty to continue the conversation around revenue process transformation. In this interactive session, you can submit and upvote questions about revenue process transformation.Key takeaways: Learn how companies are tackling the operational challenges involved in moving from marketing qualified leads (MQLs) to buying groups.Learn how to transform your company mindset, practices, and culture — with results.Target audience level: all levels
Have you ever encountered tall poppy syndrome? It’s a social phenomenon that occurs when talented individuals are resented or criticized because their achievements elevate them above their peers. This harmful mindset stifles team growth, damages morale, and creates a culture of mediocrity and conformity.Overcoming tall poppy syndrome requires extraordinary operations leaders to effectively navigate challenges and drive success while creating a positive and productive environment.Key takeaways:Explore the critical operations leadership skills required in today’s dynamic and rapidly changing business environment.Explore delving into four primary leadership skills operations leaders must focus on for success.Learn how to inspire and motivate a team and drive a supportive culture.Target audience level: all levels