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Understand The Importance Of Mobile And Tablet Commerce And Web Influence Over The Next Five Years In EU7

ForecastView Webinar

February 10, 2014

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Forrester has recently updated its mobile and tablet commerce forecast EU7 to include retail sales from both smartphone and tablet devices and has created its first EU7 web-influenced forecast. This webinar examines some of the key drivers behind these forecasts. It explains why retailers that allow online buyers to use multiple devices for purchases will be best suited to the challenge of mobile and tablet commerce and will emphasize the importance of multichannel retailing with web-influenced sales more than five times larger than online sales within EU7. The webinar is helpful to those who want to further develop their understanding of online retail commerce in EU7, as well as those who want to understand how the Web influences offline sales.


  • Analyze how online buying behaviours differ by device: laptops/desktops, tablets, and smartphones.
  • Understand country-specific differences of mobile and tablet commerce across EU7.
  • Understand how the online and offline populations will evolve across EU7.
  • Understand the key online sources that influence buying decisions and the overall impact the web has on retail sales.

Key takeaways:

  • Understand and develop in your business plans the importance of websites that cater to all types of device, including laptops, desktops, tablets, and smartphones.
  • Ensure that online investment is justified by both online sales and offline web-influenced sales.

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