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We're now a decade into the groundswell of social media. But for most companies, social technology remains a disruption rather than a source of business value. Many struggle to understand their audiences' social behaviors, and even more say they're unable to blend social media into their marketing plans. But Forrester's updated Social Technographics® model stands ready to help you solve both challenges.
The key is to not simply measure how social your audience is but to track where social tools and behaviors fit into your audience's customer life cycle. Once you know this, you can build a social program that both serves your business needs and fits seamlessly into your customers' journey.
This webinar introduces you to Forrester's updated Social Technographics data and model — and helps you determine whether social is most valuable to your company as a tool to reach new audiences, to convert prospects into buyers, or to build stronger relationships with your existing customers.
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Key takeaways:
Vendors mentioned: Facebook, LinkedIn, Twitter, and YouTube.
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The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels
In this webinar, hear from Forrester analysts in the B2C marketing and CMO groups about what 2024 holds for media and advertising. Our predictions unearth how media giants will assert their dominance even further in the coming year.Key takeaways:Learn about our 2024 predictions for media and advertising.Equip your teams to build successful media strategies for 2024.Vote on which predictions you think will come to fruition.Target audience level: intermediate
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels