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In this Webinar, Mark Grannan and Ted Schadler walk through the findings of their new "The Forrester Wave™: Digital Experience Platforms, Q4 2015" report.
Any company delivering a comprehensive digital customer experience must assemble six software building blocks so customers don't feel like a package being manhandled from marketing to commerce to service and beyond. Forrester believes that vendors including Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, Salesforce, SAP hybris, SDL, and Sitecore are chasing after this opportunity. In a buying and building spree, these vendors are assembling a portfolio of digital marketing, commerce, content, customer, analytics, and service applications. So how are they doing?
In our second evaluation of the major vendors in the digital experience platform market, we sharpened our focus on the portfolio — integration, security, practitioner experience, commercial terms, and cloud hosting — to complement our existing and new research into the six building blocks. The result is a new assessment of the vendors in this consolidating software market.
Agenda:
Key takeaways:
Vendors mentioned: Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, Salesforce, SAP hybris, SDL, and Sitecore.
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In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP hybris, Salesforce, SDL, and Sitecore — in the category and res
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