Who Won The Digital Experience Platform Race? Hint: It's Not Over Yet

In this Webinar, Mark Grannan and Ted Schadler walk through the findings of their new "The Forrester Wave™: Digital Experience Platforms, Q4 2015" report.

Any company delivering a comprehensive digital customer experience must assemble six software building blocks so customers don't feel like a package being manhandled from marketing to commerce to service and beyond. Forrester believes that vendors including Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, Salesforce, SAP hybris, SDL, and Sitecore are chasing after this opportunity. In a buying and building spree, these vendors are assembling a portfolio of digital marketing, commerce, content, customer, analytics, and service applications. So how are they doing?

In our second evaluation of the major vendors in the digital experience platform market, we sharpened our focus on the portfolio — integration, security, practitioner experience, commercial terms, and cloud hosting — to complement our existing and new research into the six building blocks. The result is a new assessment of the vendors in this consolidating software market.

Agenda:

• What is a digital experience platform and why do you need one?
• How is this software market developing?
• What matters in making the right vendor selection?
• Which vendors have which strengths and weaknesses?
• How can you pick the best vendor or vendors for you?

Key takeaways:

• Educate colleagues and peers on the benefits integration.
• Balance feature/functionality priorities with integration.
• Plan smarter for your next digital experience investment.

Vendors mentioned: Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, Salesforce, SAP hybris, SDL, and Sitecore.