Findings From The 2022 B2B And B2C Forrester Wave™ Commerce Solutions Evaluations

The ITIL™ framework has been a mainstay of IT operational discipline, emerging as an authoritative inventory of key IT practices in the mid-1990s and enjoying broad adoption through the mid-2000s. But the Version 3 rewrite proposed an unworkable process-centric operating model that leading organizations bypassed in favor of DevOps and related approaches. While Version 4 made some necessary adjustments, the framework is now wholly owned by PeopleCert, who have shut out longstanding partners and increased costs for those seeking to gain or maintain certification. IT professionals have more effective and current guidance available.Key takeaways: Understand why now is the time to find alternative approaches to managing services.Understand the dynamics that are influencing the future of IT service management.Target audience level: intermediate

Julie Mohr

 

While spend on B2B events remains high, budgets and resources are under massive strain as teams struggle to demonstrate value and justify increased investment. This webinar shares findings from Forrester’s Q1 2025 State Of B2B Events Survey and highlights changes leaders are making to their event budgets, mixes, and priorities as they adapt to a complex and dynamic environment.Key takeaways: Explore key findings from Forrester’s Q1 2025 State Of B2B Events Survey.Understand how leaders are approaching event budgets, mixes, and priorities.Take away actionable next steps to help you adapt to the new event environment.Target audience level: all levels

HJ

Conrad Mills

,  Hannah Jachim  

Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.Key takeaways: Hear about Shell Fleet Solutions’ innovative strategies for buying groups.Learn how Shell leveraged account, contact, and buying group behavioral data.See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.Target audience level: intermediate

Vicki Brown

 

This client webinar was originally scheduled for March 26th, 2025.Machinery-of-government (MoG) changes restructure agencies, eliminating or splitting up some, combining others, and often causing radical shifts in mission. The US is currently facing significant upheaval across federal agencies, as the current administration has intensified these changes.In this webinar, we explore best practices, examples, and considerations that you should be aware of to successfully weather these changes.Key takeaways: Learn how to facilitate successful organizational transformations.Create a plan to address upheaval and change.Understand best practices for MoG change.Target audience level: all

Sam Higgins

, 

Bobby Cameron

, 

Chris Gallacher

, 

Kim Herrington

 

In this webinar we will look at the state of IT sustainability survey Forrester conducted at the end of 2024 looking at the buyer and spending behavior for sustainability initiatives for 2025. We will take a closer look at the most impactful initiatives on sustainability enterprise leaders told us they undertook in the past year how investments will look like for 2025 the key capabilities for sustainability management software solutions that enterprise leaders sort and the services capabilities that were most asked for in the market.Key takeaways: Buyer trends for sustainability management softwareServices partnerships enterprises seekMost impactful IT decarbonization efforts by organizationsTarget audience level: all levels

Abhijit Sunil

, 

Diane Deng

 

In today's volatile environment, disciplined risk management and adaptive change leadership are essential for technology leaders. The constant volatility has upended carefully crafted tech strategies, budgets, and priorities, leaving technology leaders feeling unsure and overwhelmed. However, there is a way to navigate the chaos, regain control, and lead people through difficult times. This session will explore how to detect and decide which risks to take in pursuit of strategic goals, using the Three Es framework to identify risks within the enterprise, ecosystem, and external environment. Next, we’ll cover specific levers to optimize IT investments helping you to rationalize portfolios and identify quick wins to cut costs and prioritization for complex long-term initiatives. Join us to gain insights on creating a resilient, secure, and future-ready IT infrastructure that thrives in uncertainty. Key takeaways: Learn how to identify and manage risks across your enterprise, ecosystem, and external environment using the Three Es framework. Discover strategies to streamline your tech stack, reduce costs, and enhance performance through portfolio rationalization and automation.Understand how to balance long-term strategies with the ability to adapt to rapid changes, focusing on both processes and people.Gain insights on building a secure, AI-ready, and future-proof IT infrastructure that can thrive in times of uncertaintyTarget audience level: beginner and intermediate

Lauren Nelson

, 

Mark Moccia