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eBusinesses are increasingly looking outside of the developed eCommerce markets in North America and Europe for opportunities in the rapidly growing markets in Asia and Latin America. As the largest economies in each region, China and Brazil are both emerging as eCommerce powerhouses, yet the two markets are evolving very differently.
What are some of the eCommerce trends in these two key emerging markets? How have companies tailored their offerings to meet the unique demands of consumers in these two countries? Join us as we take a look at these two incredibly dynamic markets and discuss which online sales tactics can be effective in multiple emerging markets, and which ones must be completely localized.
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China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan today, China's average growth rate over the next five yea
Nowhere in the world is online shopping exploding as quickly as in Asia Pacific. This region now includes more than 40% of the global online population, and with the growing percentage of online shoppers and increasing per-capita online spending, the aggr
Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American online retail. Brazil's already-large market is set to grow
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