Findings From The CRM Suites And Core CRM Solutions Forrester Wave™ Evaluations

CRM is experiencing a second wave of adoption aimed at transforming engagement and business outcomes across an enterprise. Enterprises use CRM to support customers throughout their end-to-end journeys – from discovery to purchase, onboarding, use, service, and success. As a result, CRM investments for targeted retention, loyalty, and revenue growth become a C-level business imperative and break CRM out of its traditional organizational focus.

This elevated importance of CRM drove us to assess CRM vendors via the Forrester Wave™ evaluation. This webinar highlights the findings of two Wave evaluations:

• The Forrester Wave: CRM Suites, Q3 2022 evaluates the strength of vendor offerings across the breadth of sales, marketing, commerce, customer service, and field service applications.
• The Forrester Wave: Core CRM Solutions, Q3 2022 evaluates the strength of vendor offerings across the sales, success, and customer service applications that form the heart of CRM.

Key takeaways:

• Trends: Understand key trends affecting the CRM market.
• Methodology: Learn how Forrester conducted the CRM Wave evaluations.
  
• Segmentation: Learn how the CRM market is segmented.
  
• Results: Unpack the results of the CRM Wave evaluations.

Vendors mentioned: Creatio, Freshworks, HubSpot, Microsoft, Oracle, Pegasystems, Salesforce, SAP, SugarCRM, Zendesk, and Zoho

Target audience level: intermediate and advanced