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Forrester Decisions for Portfolio Marketing & Product helps B2B leaders create customer-focused product and go-to-market strategies that drive profitable growth and long-term commercial success. The combined strength and insights from product management and portfolio marketing are a unique yet underutilized advantage for maximizing customer and business value.
Organizations that tap into the natural synergy between portfolio marketing and product management ensure their offerings’ value proposition, positioning, and messaging are cohesive and continually optimized for customer and stakeholder feedback as well as fast-changing market dynamics. In turn, this alliance creates more compelling buyer and product experiences. Join Amy Hayes and Lisa Singer to learn what the new Portfolio Marketing & Product service’s research priorities are and how they will help you.
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Target audience level: beginner
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