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Programmatic buying and selling of digital advertising inventory require data for maximum performance. But the aggregation, analysis, and deployment of data are not simple tasks and require the services of a data management platform (DMP).
In 2013, Forrester published its first Forrester Wave™ on DMPs. At the time, the technology was in its infancy and the market was largely populated by independent vendors. Neither of those statements is still true. Acquisitions and consolidations have changed the vendor landscape, and the technology has become significantly more sophisticated.
This Webinar reviews the findings of the just-published "The Forrester Wave™: Data Management Platforms, Q4 2015," with a focus on the new data-based tools available to marketers.
Agenda:
Key takeaways:
Vendors: Adobe, Cxense, Google, KBM Group, Krux, Lotame, Neustar, and Oracle.
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In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the righ
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