The B2B tech marketer's digital playing field has dramatically changed. Tech marketers face the challenge of how to effectively engage with buyers in an online environment that has become increasingly crowded as more companies use social media to compete for a piece of their buyers' dwindling attention spans.
B2B tech marketers will learn to address this challenge and create a "great" customer-centric social marketing strategy by:
- Using Forrester's 2012 Social Technographics for B2B Business Technology Buyers.
- Selecting influential social marketing tactics.
- Considering online communities to effectively engage with buyers.
- Exploring best practices from B2B companies.