Description
To create and grow customer relationships in the age of the customer, marketing technology will evolve from collections of functionality into true platforms that organize around a set of core capabilities to generate enterprise value. This webinar will discuss the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage this technology to support sophisticated consumers and complex customer journeys.
Key takeaways:
- Understand the key marketing technology capabilities that drive business value and how enterprise marketing technology will evolve over the next several years.
- Utilize marketing technology to develop institutional knowledge and unique intellectual property that drives effective customer experiences and sustainable competitive differentiators.
- Develop buying criteria and implementation priorities to fully leverage marketing technology investments.
Technical Information
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