B2B marketing content fuels both effective demand creation and successful sales conversations. This Webinar describes how B2B marketers can help sales become an effective content concierge by investing in delivery systems that 1) enable sales to become content experts, 2) make it straightforward to find the content reps want and need, and 3) track usage and feedback to incorporate into future content planning and execution.
Agenda:
- B2B marketers’ content marketing focuses on digital.
- Marketing is not preparing sales for early-stage discussions.
- B2B marketers need to see sales as an important channel for content.
- Make the approach to content creation begin with sales.
Key takeaways:
- Understand the importance of sales in the top of the funnel as well.
- Learn how to think about organizing and creating marketing content.
- Discover Forrester’s strategic messaging architecture.
Vendors mentioned: Brainshark, CallidusCloud, Demandbase, Genwi, Highspot, idio, Kapost, KnowledgeTree, Mediafly, Qvidian, SAVO Group, Seismic Software, Showpad, Sitecore, and Storyworks1.
Some vendors may not be mentioned during this Webinar.
You'll receive an email with dialing and Webex instructions prior to the Webinar.