Communicating in real-time via video, voice, and data has long been an important capability for the enterprise workforce. Integrating real-time communications into browser applications allows for advanced customer service and collaboration. IT teams managing unified communications (UC) must pay attention to this standard as it evolves, and customer service managers must evaluate if integrating voice and video into enterprise websites will boost revenues, cut costs, and increase customer satisfaction.
While Session Initiation Protocol (SIP) has advanced across enterprise and carrier networks, differences in codecs, traversal of corporate firewalls, and the continued existence of proprietary solutions limit broad interoperability between different communications devices, applications, and infrastructure. Will WebRTC solve these problems on its own or will it require a level of interoperability with existing communications infrastructure? What impact will it have on the unified communications marketplace and customer service application?
Agenda:
- The Case For A New Standard For Browser-Based Real-Time Communications
- What WebRTC Is — And What It Isn't
- The Case For Industry Acceptance And Barriers To Adoption Of WebRTC
- Where WebRTC Will Make Sense In Your Business
Key takeaways:
- Learn why enterprises must factor WebRTC support into UC software selection.
- Learn when WebRTC will become a reliable standard.
- Understand how WebRTC will affect enterprise bring-your-own-device (BYOD) policies and technology choices.
- Understand how WebRTC applications will drive enhanced customer service and support.
Vendors mentioned: Apple, Avaya, Cisco, Google, Microsoft, TokBox, Unify, and Vidyo.
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