Alyson Clarke

Principal Analyst

Alyson Clarke helps financial services leaders understand and prepare for the future. She is a highly skilled expert with extensive industry experience in both banking and wealth management. Alyson has global expertise, having worked in Sydney, London, San Francisco, and now New York. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business. Alyson challenges thinking to help financial services firms drive change and generate new business propositions that create value for customers and shareholders.

Consumer Banking Trends In 2021
Report
March 30th, 202111 min read

The COVID-19 pandemic has both accelerated and initiated changes to consumer behavior and the retail banking landscape that will be felt for many years to come. It has accelerated the entrance of new players, including the tech and retail titans. It has f

The Canada Banking Customer Experience Index, 2020
Report
January 28th, 202113 min read

How well do leading banking brands earn loyalty with the quality of their customer experience (CX)? In 2020, we reveal the complete rankings of 12 banking brands that were analyzed as part of the Canada Customer Experience Index (CX Index™), which can hel

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.