Recent Research
This report analyzes approaches to personalization for existing customers in the four phases of the postsale customer lifecycle.
This report provides insight into demographic and firmographic differences to help companies shape their approach to engaging potential advocates.
This report outlines the role of customers in the buying network and helps B2B teams understand how to nurture successful customer advocates.
This report helps B2B providers understand their customers’ influence on buying decisions and provides guidance on nurturing customers to share their experiences.
The Forrester Customer Lifecycle Framework connects pre- and postsale journeys to optimize customer and company value.
This data snapshot shows B2B companies in the highest range of customer obsession are investing in resources to implement AI.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.