Recent Research
Data from Forrester’s State Of Customer Obsession Survey, 2025 shows customer-obsessed B2B firms are better prepared than their peers for volatility.
Forrester’s State Of Customer Retention, Growth, And Advocacy Survey, 2025 reveals common challenges for customer marketing and customer success teams.
This report analyzes approaches to personalization for existing customers in the four phases of the postsale customer lifecycle.
This report provides insight into demographic and firmographic differences to help companies shape their approach to engaging potential advocates.
This report outlines the role of customers in the buying network and helps B2B teams understand how to nurture successful customer advocates.
This report helps B2B providers understand their customers’ influence on buying decisions and provides guidance on nurturing customers to share their experiences.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.