Recent Research
This report lays out B2B customers advocacy technology categories to guide decision-makers on technology to support their programs and participants.
Use the Forrester Customer Advocacy Model to build a robust customer advocacy program that encompasses customer and company perspectives.
The Forrester Postsale Customer Engagement Design Framework is a concise template leaders can use to plan, execute, and assess postsale interactions.
The Forrester Postsale Customer Lifecycle Framework for B2B organizations identifies four phases of the postsale experience through customer and company lenses.
This report introduces the Forrester Customer Engagement Range Of Responsibilities Model.
Three customer-facing functions in B2B companies must coordinate with internal stakeholders and with each other to optimize postsale engagement.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.