Rick Bradberry,

Rick Bradberry

Principal Analyst

Rick publishes B2B sales research and evaluates the talent, process, and technology practices of go-to-market executives. His research focuses on selling strategies, organizational design, customer expansion, sales productivity, and cross-functional revenue attainment. He advises leaders in chief revenue officer (CRO) and chief sales officer (CSO) positions on how to achieve growth and high performance while addressing the rapidly evolving preferences of buyers.
As a practitioner, Rick was an early adopter of using e-commerce for transactional B2B sales, combining client-facing teams into one integrated revenue organization, creating a revenue operations function, and replacing marketing and sales stages with workflows defined by buying behaviors.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
July 24th, 2026 5:00 PM - 5:40 PM Webinar

Predictions 2026: B2B Marketing, Sales, And Product – Mid-Year Check-In

Join “Mr. Prediction” Mike Proulx, VP, Research Director, as he leads an exciting interactive discussion with Forrester’s experts and your peers examining the status of Forrester’s 2026 predictions for B2B marketing, sales, and product.Key takeaways: See which predictions have come true or on track to come true, and the global factors triggering them. Uncover new insights into why some predictions haven’t or won’t come true in 2026 based on Forrester’s expert analysis. Prepare your team and organization for the second half of 2026 with a bonus prediction.Target audience level: all levels
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