Maxie Schmidt,

Maxie Schmidt

VP, Principal Analyst

Dr. Maxie Schmidt serves customer experience (CX) professionals. She leads Forrester’s research on CX metrics and measurement programs, CX ROI, and value for customers. Maxie helps CX leaders across industries to build and scale CX measurement programs, to get funding and prove the value of CX, and to optimize value of customer journeys for customers and the company. She is a frequent keynote speaker at conferences. Maxie is Forrester’s 2023 Bill Bluestein award winner; the award is given each year to an analyst whose work is provocative, courageous, and inspires clients.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
January 20th, 2026 4:00 PM - 5:00 PM Webinar

Predictions 2026: Customer Experience

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for customer experience.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
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